Gallery as a place which is used for
exhibiting art is one of the favorite places for art lovers. But lately when
art became urban pop culture that touches all walks of life, not even pegged to
age, some just become too exclusive, so it looks more prestige than other
galleries. It was not the wrong choice, because some artists need some sort of
branding through exclusive gallery where they can showcase their work. In
contrast to this artist, Iker GarcĂa Barrenetxea, a painter, an illustrator and
a muralist based in London. In April 2010 Iker founded The Vyner Studio as a
place to exhibit his works. The interesting thing is that The Vyner use the
concept of a studio in the gallery, making it a warmer place open to everyone,
not just those who enjoy Iker’s work, but also those who are interested in
visiting the event which is usually held at The Vyner Studio.
“Set as an artists studio that hosts exhibitions as well, The
Vyner Studio has evolved to a collaborative platform of artists, designers and
3rd parties. We have run many events:
from exhibitions to workshops and other pop up events. We have worked with
artists, other art galleries, curators and schools. The
space has been designed using imagination and our hands, using recycled
materials as much as we can. Our goal: to end up with
a dynamic gallery space that we can customize for each event.”
Some time ago, precisely on
28th July until 10th August, 2012 has held an exhibition titled Western Lifestyle Everyday Recipe (WLSER) by Iker Garcia
Barrenetxea, which is the founder of The Vyner Studio. Inspired by how
communication is evolving so rapidly, with supporting devices such as new
media, smartphone applications, gadgets and links usually found in social media
and advertising, Iker relate how we are all constantly connected, especially
during Olyimpics 2012 in London. Through his works, Iker shows us the
simplicity amidst complexity.
By using original ink
on paper, Iker's illustration simply describe the athlete silhouettes in
irregular black lines. At first glance, we would not immediately notice any particular
forms in it. Also, if we look carefully anyway, seems he also minimizes the
broken lines in the whole work. The use of this kind of line style commonly found
in those who incorporate elements of psychology into their work.
In
addition, WLSER also offers variants of other products such as posters, small framed lithographs, T-shirts, this presented the
possibility of including a "coloring book" for adults, made from compiling Iker's
illustrations, where the viewer is invited to create their own masterpieces . With a wide range of products, of course WLSER has become a very exciting event,
not only because the main work of Iker,
but also "WLSER" has given a different experience to the visitors.
Here are some photos taken from the WLSER:
The Vyner Studio
1 Vyner Street, London, E2 9DG
(0044) 7588103923 begin_of_the_skype_highlighting (0044) 7588103923 end_of_the_skype_highlighting
info@thevynerstudio.co.uk
www.thevynerstudio.co.uk