Napoli Design District (www.napolidesigndistrict.it) is a
territorial-marketing action, its goal is promoting artistic and designer’s
excellences through local networks, and improving Naples’s cultural offer
mixing creativity, tradition and innovation. The NaDD Award was born by the
desire to explore the creative energies of the city in a simple and direct way: without any limitation of training. The theme this year is “At Green”:
Outdoor Design. The title is on ironic tune with the current global economic
times; the participants have been called to produce one or more prototypes of
objects included in the category of Outdoor Design. The winner is the ability
to combine the power of local tradition with the culture of contemporary design.
Naples Design Week (www.napolidesignweek.it) is exposure 1/8 April 2013 from the best picks
NaDD Award. The prototypes rewarded or not leaving the studios, laboratories
and drawers and propose to the city and to the general public: the design
objects leave the tunnels and go to propose in stores and showrooms looking for
a direct contact with the public and the market, creating a display circuit
that involves an area of the city, where culture mixes shopping and
entertainment. Then activates a circuit virtuous citizen, a path in the
creative and innovative dimension dell’handmade-design ideas, experiences and
moments of analysis that no shortage of thrill and surprise the visitor, the tourist,
the artist!
This second edition involving different
cultural operators (associations, organizations, clubs, etc.) Each with its own
offer creative, self-managed and self-funded auto-promoted in: art, culture,
design, photography, music, etc. A collaboration « participated » to
present to the public a package of special creative services during Design
Week. It works so that the contacts with the « Design Week » abroad
create a continuous exchange of information and turn into a fruitful
collaboration. Have named the week of exposure with the words « Napoli
Design Week » was a challenge: we know that the weeks of Design in Italy
and abroad themselves of contributions and public and private organizations,
collaborations and prestigious organization a series of cultural events that
constitute the intellectual armor of those occasions. In Naples, a lot has been
done in terms of debates, discussions, lectures and keynote valuable. We humbly
we wanted to take the lead, hoping to be able to count on the support and
contributions to intellectual and creative that this initiative is always with
great enthusiasm, wide open.
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